The American Heritage dictionary of the English Language defines soul as,
The animating and vital principal in human beings, credited with the faculties of thought, action, and emotion, and often conceived as an immaterial entity.
By the same source, among multiple definitions fresh is defined as, Recently made, produced, or harvested, and as Having just arrived.
How does fresh have soul? Fresh has soul if fresh is imbued with human touch, the faculties of thought, action, and emotion. Human touch.
I sum this up with an old notion and word. It's a word that's but a cultural remnant from an earlier time. A word like a Biblical metaphor now on the field's fringe. A word absent from all contemporary use. A word smothered by contemporary ideas of science, efficiency, production, volume, and storage. A word imbued with man's loving and caring touch. The word is husbandry.
The act or practice of cultivating crops and breeding and raising livestock; agriculture.
Husbandry is practiced by a husbandman, one whose occupation is farmer. My maternal grandfather was a farmer. One might just as well say yeoman, a man who cultivated his own land.
Fresh cannot have soul if fresh is planted by machine, tended by machine, harvested by machine, processed by machine, sorted by machine into containers where it's stored, maintained, and/or treated by machine until ready for and transported by machine to a market, all for the purpose of maximizing profit for a corporation's shareholders.
I once heard a CNBC talking-head business person say profit is amoral. Really. If one purchases fresh from big-agra's means of production does that mean that what you eat is amoral. I'd guess the consumer doesn't think of it that way. Big-agra might.